Is AI innovation or Cheating?

I’m sure most of you have heard of ChatGPT recently, which is a part of OpenAI and uses AI to answer any prompt that you give the system.

As a filmmaker who has recently explored this software, I wanted to know what your opinions were on the use of AI in screenwriting and filmmaking in general.

I think that most creative people would argue that ideas should come from an individual, organically and the use of AI would be considered wrong.

However, I'm also sure that a lot of you are aware of the saying "you can't make anything original anymore, since everything has been made" therefore, what would be wrong in using AI to speed up the process of worldbuilding?